By injecting a public interest orientation and guaranteed media coverage into our client marketing and communications plans, we give
our clients the winning edge over their competition. The campaigns we design use guaranteed access to electronic and print publicity to profound advantage.
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LIKE ADVERTISING- We use media
publicity to sell, reach and communicate with specific target markets. We incorporate toll free numbers, addresses and other interactive mechanisms to obtain leads in every market, trade and industry.
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FOR GREAT REACH AT LOW COST- We free clients from traditional advertising expense. We provide the security of media guarantees so that they can enter regional and national markets, lines of trade and centers of influence simultaneously.
Our client companies use our guaranteed media coverage to test concepts, leverage distribution avenues and shelf space, promote business associations and to other advantage.
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TO ENHANCE POSITIONING- We design campaigns to engage the media and their target market audiences. We create positioning that is of interest to the public and the media.
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TO INFLUENCE AND PERSUADE- We use media interactively to help define effective hot buttons, communications and advertising approaches.
Our campaigns are far more likely to be read and watched than other communications mediums. They offer the benefits of perceived third party endorsement and with expansive time and space for a learning curve- they educate and motivate. |
“We operate from our own proven theory that
what is
made attractive to the media is more likely to be found attractive by
the marketplace.” We use this equation to position our
outreaches and are convinced this “public interest” criteria
powerfully enhances all aspects of marketing and communication
development.
At P. J. Roth & Associates, Inc., our staff brings years
of sophisticated marketing, communications and public relations
experience to reaching, persuading and closing consumers where
they live, breathe and make their decisions- in the marketplace
of ideas.
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